Chloe Melick and Adrian Read launched inside/out, a boutique music publicity agency, in 2012. The pair are two of the most experienced publicists in the UK, with a wealth of experience working across print and online at major labels and independent agencies, on a diverse range of artists from breakout new acts to bona fide super stars.
In 2018, inside/out managed publicity campaigns for the biggest selling UK artist album of the year from George Ezra; the UK number 1 single and albums by Lady Gaga for A Star Is Born; the Mercury Music Prize winners Wolf Alice; the Mercury Prize-nominated album and best selling autobiography by Lily Allen; the Guardian & Independent album of the year by Christine and the Queens; and the acclaimed return of Robyn - a top 5 LP everywhere from the Guardian to Q to Dazed; as well as artists including benny blanco, Halsey, dodie, MØ, GAIKA, Rejjie Snow, CHVRCHES, alt-J, Anna Meredith and MGMT.
The agency has a client list that includes some of the biggest breakthrough artists of recent years (alt-J, Christine and the Queens, CHVRCHES, George Ezra, Halsey, Izzy Bizu, Japanese House, London Grammar, MØ, Wolf Alice), alongside a raft of critically acclaimed acts (Anna Meredith, Clams Casino, Drenge, Hudson Mohawke, MGMT, These New Puritans), some of the most enduring names in modern music (Bloc Party, Dizzee Rascal, Katy Perry, Kelis, Lady Gaga, Leftfield, Lily Allen, Mogwai, Robyn), and some of the brightest new stars (Bakar, dodie, Hamzaa, Nakhane, Rejjie Snow, Yung Lean, Yves Tumor).
inside/out has been shortlisted for the Music Week Award for PR Campaign in 2013 (for alt-J), 2015 (George Ezra), 2017 (Christine and the Queens) and again in 2019 (George Ezra, for a second time). The agency has previously won two Record of the Day Awards - for Best PR Campaign For A Breakthrough Act and Best Independent PR Person - and came runner up as Best Independent PR Company.